To uncover what custom strategy will work for your website, in particular, we need to find out why your current site isn’t driving leads. So, let’s dive into five of the most common reasons conversions often fall flat and what you can do about that.
1. You don’t have any goals
Every page on your website needs a goal. Whatever the goal is – clicking a product link, watching a video testimonial, or just filling out a form – create your page with this in mind.
How can you tell if you don’t have goals? You may not know. If that’s the case, then you need to create them, take a look at your leads and revenue, and see what makes your website unique. After establishing the goals for every page, it should all start to make sense.
2. Visitors have no idea what to do
Does your website say what you do, loud and proud, in most basic terms? All too often, I see businesses that are so laser-focused on sounding different that the core of what they do falls by the wayside. Don’t let this happen to you!
Some of the biggest brands in the world, like Pepsi and McDonald’s, have managed to make a name for themselves without all the quirky language that makes lesser companies sound silly. They create content that their target audience can use. In fact, that’s what should be driving every choice made when developing your website.
3. Your site speed is just too slow
As the saying goes in the culinary world, “We eat with our eyes first,” and the same is true for your website. So, if your website is slow to load or slow to interact with, this can (and most likely will) tank the perception of your brand and what it has to offer.
Websites need to load fast, or else you’ll be leaving visitors with a bad impression of your brand. This may be the last impression you want them to have.
4. Prospects don’t trust you
Trust is something that needs to be earned, and in the online space, you need to earn it fast. But how? In a word: proof.
If you have all the information on your website, you don’t have to work very hard to earn a prospect’s trust. This is not the case with every website, unfortunately. Many offer a sample of their services or products that show they can produce results – but too often they aren’t enough to be taken seriously by prospective prospects.
5. You never asked
Question: What do you want visitors to do on your website – download your how-to guide? Add your product to their cart? Okay, now a follow-up question: Are you asking them to take that action? If you’re not, then take it upon yourself to be proactive and ask your visitors what they want.
Just because you have a lead form on your homepage doesn’t mean it’s being used. I see companies all the time who don’t ask for any information at all, or they leave the form blank – so what are they even selling?
Conclusion
All of these complaints can be addressed through small changes. Honestly, if you’re not aware of what to change – then it’s time to start! Ask your clients where their website falls short and listen to them. After that, implement small changes that will improve the customer experience and conversion rates exponentially. The points above are just a few of the ways you can do this.
Ultimately, it’s about taking the right steps and working with your clients to make their business better and better. Remember, we want to help – let us know what we can do for you by contacting us today!
Interested in reading more about how to generate business online? Email Marketing – The Ultimate Guide in 2021 discusses how to market your business through email.
If you would like to discuss Your Logo with Mojoe.net or your website’s analytics, custom logo designs, social media, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.
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