One of the biggest challenges entrepreneurs face is getting their business in front of potential customers. Marketing attracts leads, leads become customers, and customers provide profit. It is a never-ending cycle. However, the question then becomes where does one...
Bad branding can be the worst version of iconic. The most recent example of this phenomenon is the disastrous M&M green and white logo. It’s been said that a company’s brand is its DNA, but with so many generic companies out there now, what makes one...
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