When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting...
The Google Ads platform has long been touted as a great place to bring in new sales and drive leads for your business. But we’ve all heard the horror stories along with the successes, too: Negative ROI, failed campaigns, sinking revenue. So, which is it? Are Google...
Why Are Page Titles Important for SEO? If page titles don’t show up on SERPs directly, why are they important for SEO? Because a strong page title can improve SEO on your site and improve the user experience because of its prominence on the page. The page title sits...
When it comes to web design, there are so many different styles and directions in which your website can go: it can be anywhere from classy to minimalistic, from playful and vibrant to sleek and modern. While your final look-and-feel should exude your personal style,...
Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to break past your competitors in the Google SERPs for your most...
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