DIY Web Design As an enterprising manager or business owner, you may feel lured by the siren songs of DIY web design. It happens easily. Almost every major web-hosting platform offers a DIY builder. At first glance, these tools appear to rain financial savings on...
Brand marketing. Two words you’ve probably heard thrown around a lot by entrepreneurs and marketers alike. But there’s a lot more to brand marketing than you might think. What is brand marketing? Brand marketing is a way to promote your product or service by promoting...
Remember your last web development project? You went over budget, blew past deadlines and became frustrated with just about everyone involved at some point. The bad news? It was rough. The really bad news? It was probably your team’s fault. Most CEOs have serious...
Malcolm Gladwell’s bestselling book, Blink: The Power of Thinking Without Thinking, has a provocative thesis. Contrary to commonsense, which warns against “snap judgments,” Gladwell argues that, often, our automatic, largely unconscious way of making decisions...
Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious. “A company’s logo is its shorthand, a visual cue that tells a story of the brand’s...
These days, with the Google Play store home to 3.5 million apps, and the App Store home to over 2.2 million (according to Statista), it can seem like every business has a mobile app. Even your local pizza shop may be getting in on the action! The temptation for even...
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