Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious. “A company’s logo is its shorthand, a visual cue that tells a story of the brand’s...
These days, with the Google Play store home to 3.5 million apps, and the App Store home to over 2.2 million (according to Statista), it can seem like every business has a mobile app. Even your local pizza shop may be getting in on the action! The temptation for even...
Do you think of SEO and web design as separate elements of your website? You shouldn’t. In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same...
Big brands approach the branding process strategically, and small businesses tend to approach the branding process visually — usually with just a logo. This is because it’s harder to talk about the value of strategy and easier to sell a “thing” like...
You’re a small-business owner and you probably need a digital presence. Typically that means you need a website, though increasingly, some businesses can function digitally with just a Facebook page. The biggest problem you’re going to face is that the...
McDonald’s. Arby’s. Wendy’s. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of the video. Hmmmm… These companies have...
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