hello@mojoe.net

1-864-859-9848

  • Follow
  • Follow
  • Follow
Mojoe.net a Web Design, company in Greenville SC
  • Services
    • Design
    • Development
    • Marketing
    • Managed Services
  • Work
    • Web Design and Development
    • Software Design and Development
    • Mobile Application
    • Graphic Design
  • About
  • Partners
  • FAQ
  • News
  • Contact

Does Your Business Really Need a Mobile App?

by Mojoe.net | Aug 28, 2020 | App Development, Design, Development, Mojoe.Net, News

Mobile App Development, Web Development, Web Design, Hosting, Email Hosting, Search Engine Optimization, Mojoe.net, Greenville South Carolina

These days, with the Google Play store home to 3.5 million apps, and the App Store home to over 2.2 million (according to Statista), it can seem like every business has a mobile app. Even your local pizza shop may be getting in on the action!

The temptation for even small, local businesses to develop their own app is completely understandable. An app that gains you traction with customers can be a significant way to boost business. And the solid number of active users that the app brings is one of the most important factors for determining how to value an app and how the app adds to the overall value of your business.

TechCrunch has estimated that U.S. consumers now spend five hours a day on mobile devices. And 92 percent of that time is spent using apps — with only that remaining 8 percent devoted to a web browser.

Notably, there is a flip side to these statistics. According to Localytics, 23 percent of apps are used only once, then abandoned. Three months after they install an app, 80 percent of consumers no longer launch it at all.

While developing a dedicated app for your business is easier and more cost-effective than ever, largely thanks to platforms like Firebase and BuildFire, this task still requires a significant investment of resources — especially in terms of maintenance and updates.

So, how do you decide if building a mobile app is right for you? Here are eight questions to ask before you take the plunge:

1. Is your website optimized for mobile?

Before you consider developing a mobile app, it’s a good idea to take stock of how your company’s website performs on mobile devices. Responsive web design can greatly improve user experience on mobile devices, and responsive web themes are readily available on popular platforms such as WordPress and Shopify.

Despite this fact, many small businesses don’t employ mobile-friendly website design. If you’re one of them, consider upgrading your website before you devote your attention to developing a mobile app.

2. Do your competitors have apps?

When evaluating whether or not your business should develop an app, it makes sense to examine what your competitors are doing. Do they currently offer an app? If so, check out the statistics available from the relevant app stores. The number of downloads and user reviews should give you valuable insight into how your competitor’s app is being received by consumers.

If it seems that their app is getting some traction, you may be left behind if you don’t offer your customers an app with similar or improved functionality.

3. Will your app solve a customer problem?

Some mobile apps seem like a solution in search of a problem. If your app doesn’t offer any additional functionality or convenience to your mobile-optimized website, it will likely struggle to gain traction with consumers. Think of the pain points your customers face and how an app can resolve them.

Those of us who have ever had to stand in line at the bank to deposit a check likely thought it was magic the first time we skipped that process by scanning a check with a mobile app. Aim for that kind of wow factor when developing a feature set for your own app.

4. Does retaining customer data simplify conversions?

One major reason why mobile commerce sales conversion rates still lag significantly behind desktop, according to Smart Insights, is the clumsiness of inputting information such as billing and shipping addresses on a mobile device. If your business relies on repeat customers — such as an ecommerce store or a food delivery service — the elimination of this tedious entry of information when using an app may lead to increased sales.

5. Do you offer a customer loyalty program?

If you offer a customer loyalty program, having an app makes it easy to ditch punch cards once and for all. It also makes it easy for you to reward customers with targeted discounts, coupons, and other incentives.

6. Do you rely heavily on branding?

When consumers download your app, they’re giving you a valuable piece of real estate on their mobile device. Simply having your logo on the home screen of a device that your customer looks at many times each day will help keep your brand top of mind.

7. Do you utilize user-generated content for marketing purposes?

Consider building functionality that allows your customers to share content, such as photos and video, featuring your products across social media platforms like Instagram, Facebook and other channels.

8, Can you build an app that uses the functionality of mobile devices?

Apps that utilize the functions of mobile devices, such as a camera or accelerometer, are particularly popular with users. These offer a user experience that a website can’t match. Some compelling examples of this are the wildly popular MapMy and MyFitnessPal fitness apps offered by sportswear and wearable tech manufacturer Under Armour.

Final thoughts

If you’re a small-business owner who answered yes to any of the questions above, it may well be time to build a dedicated mobile app for your business. But simply building an app is not enough. Focus on delivering tangible benefits to your customers, and the hard work you put into building your app will pay off, time and time again.

Article Provided By: Entrepreneur


Web Design, Web Development, Web Graphics, Website Designer, Developer, Development, Greenville, SC, SEO

If you would like to discuss Your Mobile App with Mojoe.net or your website’s analytics, custom logo designs, social media, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Recent Posts

  • Web Accessibility: Designing Inclusive Websites for All Users
  • 10 Effective Strategies for Boosting Your Website’s Search Engine Ranking
  • Using White Space to Enhance Web Design
  • Trends for SEO, web design & Development
  • Importance of branding

Recent Comments

    Archives

    • May 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • February 2019
    • March 2016
    • January 2016
    • December 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • October 2014
    • July 2014
    • April 2014
    • February 2014
    • January 2014
    • December 2013
    • November 2013
    • October 2013
    • September 2013
    • August 2013
    • July 2013
    • June 2013
    • April 2013
    • March 2013
    • January 2013
    • December 2012
    • November 2012
    • October 2012
    • September 2012
    • August 2012
    • June 2012
    • May 2012
    • April 2012
    • March 2012
    • February 2012
    • January 2012
    • December 2011
    • November 2011
    • October 2011
    • August 2011
    • July 2011
    • June 2011
    • May 2011
    • April 2011
    • March 2011
    • February 2011
    • December 2010
    • November 2010
    • October 2010
    • August 2010
    • July 2010
    • April 2010
    • June 2009
    • April 2009

    Categories

    • App Development
    • Blog
    • Branding
    • Cloud Storage
    • Computer Programming
    • Cybersecurity
    • Design
    • Development
    • Email Hosting
    • Google Services
    • Google Services
    • Graphic Design
    • Hosting
    • IT Consultant
    • Logo Design
    • Marketing
    • Mojoe.Net
    • News
    • SEO
    • Social Media
    • Software Development
    • SSL Certificates
    • Uncategorized
    • URL/Domain
    • Web Design
    • Web Development
    • Web Hosting
    • Website

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Latest News

    Web Accessibility: Designing Inclusive Websites for All Users

    In today's digital landscape, web accessibility has become a critical aspect of website design. It involves creating websites that are inclusive and accessible to all users, including those with disabilities. Designing with web accessibility in mind not only provides...

    10 Effective Strategies for Boosting Your Website’s Search Engine Ranking

    As a leading web marketing agency, we understand the importance of having a strong online presence. One of the key factors in achieving this is ensuring that your website ranks well in search engine results. In this article, we will discuss ten effective strategies...

    Using White Space to Enhance Web Design

    In the vast landscape of web design, where visual elements and content vie for attention, one often overlooked but immensely powerful design technique is the strategic use of white space. White space, also known as negative space, refers to the empty or unmarked areas...

    Trends for SEO, web design & Development

    What are the top trends for SEO, design, and development "Want to stay ahead of the curve in the ever-evolving world of web design and development? Look no further than these trends for SEO, web design, and development that are set to shape the industry in the coming...

    Importance of branding

    The importance of branding whether the company is large or small is crucial to a good business.  Branding is one of the most important aspects of building a successful business, regardless of its size or industry. In today's crowded and competitive marketplace,...

    Case Study

    864.859.9848

    MOJOE.NET
    60 Directors Dr
    Greenville, SC 29615

    • Follow
    • Follow
    • Follow

    Email us at hello@mojoe.net today!

    Creativity & Exploration

    Web Design

    Graphic Design

    Responsive Design

    Video Production

    Video Drone

    Photography

    Media Kit & Brochure Creation

    Copywriting & Copyediting

    Knowledge & Experience

    Middleware

    Node JS

    Database Development

    Consulting

    Mobile App Development

    Web Applications

    Application Development

    Web Development

    Writing Code

    Custom Programming

    Execution & Stability

    Social Media Management

    Search Engine Optimization

    Managed Services

    Social Ads

    Google Adwords

    Google Analytics

    IT Services

    Cloud Services

    Search Engine Registration

    Web & Email Hosting

     

    Copyright © 2022 MOJOE.NET All Rights Reserved Terms of use Privacy Policy