Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is paid media, a method of using promoted (paid for) content such as social media posts, video ads, pop-ups, etc. to reach target...
Everyone knows the importance of good branding when it comes to your business—but what about building a personal brand that’s associated with you as an individual? Never underestimate the power of personal branding—when done right it can be your most valuable asset....
Web traffic growth is the elusive white whale of the online marketing world. Despite all the available content online about “the best search engine optimization (SEO) practices” and “how to optimize your Instagram advertising,” it always feels like meaningful audience...
Nearly every website you visit these days has an “About” page, and for good reason: 64% of consumers report they have a strong relationship with a given brand because of shared values. The “About” page of your site is a great place to share your origin...
When visitors land on your website, not all of them will want to read an entire page. Most likely, they’re looking for just one or two paragraphs that speak directly to their need. A lot of users scan a web page to determine whether it’s worth reading, or simply to...
What’s the best way to create good logo design? Don’t create bad logo design. That may seem like an oversimplification, but there’s a lot of truth there, too. The best designers are aware of the most common mistakes that can happen when designing a logo—mostly because...
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