How do you design an idea? This might sound like nonsense, but visual communication (such as graphic design) requires meaning in order to convey a message. This means that to create an effective design you must have a reliable way of establishing a core, compelling...
What’s the difference between a great email marketing strategy and spam? It’s no gimmick or shortcut; it’s the reader’s opinion. After taking just one look at your email, the reader decides whether your brand has something to offer, or whether...
Many customers and business professionals alike are using their smartphones more than desktops to connect with others, shop, consume entertainment, do business, and more. For this reason, companies need to optimize their website for mobile rather than simply shrinking...
A product page is the part of a website dedicated to selling a specific product or service. As opposed to other web pages such as the homepage (which are largely informational) a product page is made to both inform and persuade – meaning it will ideally lead to...
Think of the last great website you discovered. Now think about why it was great. It’s unlikely that you are thinking of the amazing images it contained (though they probably helped) or the informative copy you read there (though that probably helped as well)....
Digital transformation in a matter of months was seen in 2020 as companies opened and expanded websites to make up for closing and shrinking physical stories. While the website rush helped companies survive in a suddenly socially distanced world, many of these sites...
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