One of the biggest challenges entrepreneurs face is getting their business in front of potential customers. Marketing attracts leads, leads become customers, and customers provide profit. It is a never-ending cycle. However, the question then becomes where does one...
Bad branding can be the worst version of iconic. The most recent example of this phenomenon is the disastrous M&M green and white logo. It’s been said that a company’s brand is its DNA, but with so many generic companies out there now, what makes one...
It’s well-understood that beautiful website design is a must-have for businesses operating in the digital space – which is virtually every business today. With a single visit to your website, you want customers to be able to make purchases or book...
How do you design an idea? This might sound like nonsense, but visual communication (such as graphic design) requires meaning in order to convey a message. This means that to create an effective design you must have a reliable way of establishing a core, compelling...
What’s the difference between a great email marketing strategy and spam? It’s no gimmick or shortcut; it’s the reader’s opinion. After taking just one look at your email, the reader decides whether your brand has something to offer, or whether...
Many customers and business professionals alike are using their smartphones more than desktops to connect with others, shop, consume entertainment, do business, and more. For this reason, companies need to optimize their website for mobile rather than simply shrinking...
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