At Squarespace, we wanted to celebrate these people who did some pretty incredible things and managed to launch businesses against all odds with a new annual series called “Browser History,” highlighting some inspiring customers who used our platform to make their...
From salon appointments to restaurant paint night events, and one-on-one consultations to live product demos, there are so many ways a business can benefit from having an efficient booking system. And not only that but one that’s built directly into the business’s...
Landing pages are central to successful marketing campaigns; they allow you to target particular customers with particular solutions to particular problems. It’s easy to confuse what a landing page is because users “land” on many pages. When we talk about landing...
Branding is the nuanced art of actively shaping your brand identity; brand consistency is the repetitive communication of your brand identity to your audience. Consistency is incredibly important because it keeps your brand recognizable and reliable. Customer loyalty...
For many companies, success entails a strong digital presence. Oftentimes, this means an exponential Search Engine Optimization (SEO) ranking. To achieve top rankings on the different search engines, exponential businesses must optimize their website SEO by adopting...
“Pop Art” is a name that reads like a contradiction. Art is often lauded as high-minded and original. Pop is largely disdained as lowbrow and repetitive. But in many ways, the name encapsulates what makes Pop Art design so compelling: it revels in irony and...
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