When creating or redesigning a website, many marketers and web designers take into consideration the look of the site, its overall responsiveness, and search engine optimization. However, often neglected is website accessibility and ADA compliance. Not only is this a...
February is par excellence the month of love. It is a fact that this holiday is a phenomenon that crosses borders (and hearts) and a great opportunity for brands to “make love” to their customers, and why not, find new loves.However, it is very important to note that,...
Take a look at your website’s homepage. How many elements are there? Twenty? Thirty? Do you have multiple inconsistent links to different parts of your site? Do you have a pop-up that obscures the page? Do you have—horror of horrors—a visitor counter? If the answer to...
In the information age, and especially in the midst of the coronavirus pandemic, it may seem like every tried-and-true business standard of the past has been replaced or updated in some way. But there are a few conventions that remain, usually for good reason, and one...
The main purpose of landing pages is to welcome new visitors, from a smiling face to open the door wide for them. But that’s not their only job: landing pages also explain who you are to first-timers, use the right SEO keywords to appear in search results, and keep...
Did you know that one of the lesser-known ways to invoke emotions is through colour? It’s well-known that poetry can make people swoon and a shocking image can enrage people into action, but the right use of colour can be equally as powerful. You only need to...
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