Company Background: Global Water Center is a non-profit organization working to help end the global water crisis. Billions of people all over the world are forced to drink dirty water every day, and even though hundreds of organizations exist to combat this, they...
Twenty-some years ago, we found ourselves in awe of how computers and the internet changed so many aspects of life. Just when we thought technology had reached its peak, we were also blithely aware that more was going to unfold. Today we can only look back at the...
Obviously, no one can predict what will happen in the new year to any degree of accuracy with graphic design. So don’t take any of this as gospel. Instead, we hope it will give you some idea of how to navigate the year ahead, and help keep you looking forward, in...
A website’s homepage is the first impression, and a great homepage design should make it one to remember. More and more often these days, a visitor’s first interaction with a brand is through their website, and according to survey data, 75% of users judge...
Bad branding can be the worst version of iconic. The most recent example of this phenomenon is the disastrous M&M green and white logo. It’s been said that a company’s brand is its DNA, but with so many generic companies out there now, what makes one...
How do you design an idea? This might sound like nonsense, but visual communication (such as graphic design) requires meaning in order to convey a message. This means that to create an effective design you must have a reliable way of establishing a core, compelling...
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