You know those little superscript symbols next to brand names and logos—™ and ®? They’re the trademark and registered trademark symbols, respectively. And if you have a logo or you’re in the process of creating a logo, understanding these tips for trademarking a logo...
Facebook has become the place for small or medium business owners to get their brand and products to the right audience. A great Facebook ad will go a long way in driving more traffic, getting more brand awareness and making more sales. But sometimes creating a...
Decision fatigue is the overwhelming sensation people experience when they are faced with making too many decisions. When this feeling arises, the quality of decisions can deteriorate. As an architect, I am in a field where options are constantly being presented to...
We are currently experiencing events and situations that a year ago we could not even imagine, let alone predict. Many of the things that we knew or have come to expect no longer apply. As a result, social constructs and patterns of human behavior are now changing in...
A light at the end of the tunnel: Pantone seeks a sense of grounding and support for 2021 as they announce the duo of PANTONE 17-5104 Ultimate Gray (think industrial slab of concrete) and PANTONE 13-0647 Illuminating (a warm, soft sunset yellow) as their color(s)...
So, you’ve developed a groundbreaking product that’s garnered great traction before its launch. You’ve also likely found a brilliant team who believe in your product and who’ll leave no stone unturned to launch it. You might have even built a robust...
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