Look across the web, from your email inbox to Facebook to whatever weird edges you roam, and you’ll see icons—often either in support of text, or completely replacing it. But human beings have used icons as a communication tool since long before the rise of web and...
Bad online shopping experiences … we’ve all had them. And when you’ve had one, chances are you haven’t bought anything from that particular online store again (unless you had to). But what makes for a bad ecommerce experience? Unclear calls to action,...
A successful social media marketing is exactly what you need for your business to grow. Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key...
In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors offer tips to...
A successful brand can get you customers, and enable you to keep them at the same time. Also, by keeping your buyers satisfied with your products or services, they will remain loyal. The first thing you should do, however, is to tell them what your brand is all about....
Want to know the easiest and least expensive way to generate leads for your business? The answer is social media. Your entire target audience is hanging out there. In fact, according to Statista, as of the the third quarter of 2018, Facebook has 2.27 billion active...
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