Data-Driven or Problem-Driven

Data-Driven or Problem-Driven

Don’t be Data-Driven, be Problem-Driven Are you Data-Driven or Problem-Driven? Recently a founder of an early stage startup asked me, “How do I convince my co-founder and team to be more data-driven?” I think I surprised him with my answer, because I told him that the...
Social Sprig | Be Social – Get Paid

Social Sprig | Be Social – Get Paid

Social Sprig is a new social networking took, where it pays to be social. Social Sprig will be launching the sign up phase of their web site this Friday so be sure to stop by and check the site out. They will be giving away 5 Nexus Tablets when they launch. Currently...
The Law of Shitty Clickthroughs

The Law of Shitty Clickthroughs

The Law of Shitty Clickthroughs The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different marketing strategies, you finally find something...