To uncover what custom strategy will work for your website, in particular, we need to find out why your current site isn’t driving leads. So, let’s dive into five of the most common reasons conversions often fall flat and what you can do about that. 1. You...
The best ever digital marketing campaigns leverage the personal aspects of social media, the emotional connections of visual art, and the nuanced sales tactics of traditional marketing. With these combined, the brand can gracefully swan dive directly into the...
When you’re building a business, there are a lot of decisions to make. Business naming is probably one of the first decisions you’ll make. What will your brand name be? How will you express everything that makes up your brand in just a word or two? But...
Most entrepreneurs realize by now just how valuable content creation and curation can be. With excellent content, you can improve your reputation, attract more people to your website, and ultimately score more conversions. What’s more, your content can work...
What’s the difference between a great email marketing strategy and spam? It’s no gimmick or shortcut; it’s the reader’s opinion. After taking just one look at your email, the reader decides whether your brand has something to offer, or whether...
Elements are the primary building blocks of matter. Think back to chemistry class—remember the periodic table of elements? All those squares with numbers and two-letter symbols? This is relevant to branding, trust me. Everything in the universe (except energy) is made...
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