Develop a multichannel social media strategy that clearly articulates your brand voice, uses a mix of paid and organic means, and brings delight to followers. Despite recent criticism among business and political commentators, social media networks remain some of the...
With so many logo design concepts, trends, and examples out there, how do you sort through all the clutter to create a logo that has a purpose for our brand or company? It’s not always an easy task. The best and most memorable logos are not just designed well, they...
Almost every business and individual – from personal pages to freelance business pages – uses Facebook. It’s likely an integral part of your marketing strategy. It might even be your main professional website. So it is important that you make the most of this platform...
What is the personality of your brand? No, it’s not a trick question. Is your brand formal or spunky or socially conscious? Identifying and defining the identity and personality of your brand is crucial. Even if you don’t define it, some sort of personality (even of...
How many times have you seen this sign and left a website? According to Google research, a 1-second delay in mobile load times can decrease conversion rates by 20%. “Google Speed Update” on July 2018 declared page speed as a ranking factor for searches on...
Don’t have an SSL Certificate? Google started flagging all website last year without SSL Certificates! We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a...
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