Your website should be designed keeping in mind your audience and should ensure that it improves user experience. Your website is one of the most important aspects of your brand’s online presence and it’s important that you design it right. Your website is also...
Suppose you’ve just composed the most objectively useful, engaging and brilliant web content ever. Now suppose that content remained unseen and unheard of, never once appearing in search results. While that may seem unconscionable, it’s exactly why you cannot overlook...
If you build a website, they’ll come, right? Sorry, but the famous movie line, “If you build it, he will come,” doesn’t apply to websites. It may have worked in Field of Dreams, but it doesn’t work for businesses that want customers to find them online. Why? Because...
Fonts are one of the most common and misunderstood tools of the digital world. Everyone uses them, and most people are familiar with a handful of the classics like Times New Roman and Arial. But few people ever think about where they come from—let alone the fact that...
What’s the right way to use web design? If you were asking this question back in 2002, you’d probably hear a shortlist of best practices focused on user experience, but there would still be a lot of flexibility. It’s true that web design and development is...
Empathy mapping – What is it? Empathy mapping articulates what you know about the emotional and mental state of your users. By externalizing all of this knowledge, you are able to create a shared understanding of their needs and how they will approach your...
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