If you build a website, they’ll come, right? Sorry, but the famous movie line, “If you build it, he will come,” doesn’t apply to websites. It may have worked in Field of Dreams, but it doesn’t work for businesses that want customers to find them online. Why? Because...
Fonts are one of the most common and misunderstood tools of the digital world. Everyone uses them, and most people are familiar with a handful of the classics like Times New Roman and Arial. But few people ever think about where they come from—let alone the fact that...
What’s the right way to use web design? If you were asking this question back in 2002, you’d probably hear a shortlist of best practices focused on user experience, but there would still be a lot of flexibility. It’s true that web design and development is...
Empathy mapping – What is it? Empathy mapping articulates what you know about the emotional and mental state of your users. By externalizing all of this knowledge, you are able to create a shared understanding of their needs and how they will approach your...
A website’s homepage is the first impression, and a great homepage design should make it one to remember. More and more often these days, a visitor’s first interaction with a brand is through their website, and according to survey data, 75% of users judge...
Most entrepreneurs realize by now just how valuable content creation and curation can be. With excellent content, you can improve your reputation, attract more people to your website, and ultimately score more conversions. What’s more, your content can work...
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