You’re likely already familiar with the power of first impressions. Maybe you’ve utilized it as a tool while professionally networking. Or maybe you’ve been the victim of a bad first impression experience. Whatever the case, the psychological principle is pretty...
Building trust in your brand is a must. In fact, in 2020 a whopping 82% of customers surveyed said that trust in a company is important to them. Consumers want to know they can trust a brand before they fork over their money. The more trust you can cultivate in your...
If you’re a small business owner, the pandemic has caused all sorts of worries and shifting of your business. You’ve been worrying about your health. You’ve been worrying about employees who depend on a paycheck from your business. Small business workers...
By now, it should be no secret that website user experience (UX) ultimately determines whether a website sinks, floats or takes off. A Google algorithm update is in the process of rolling out, projected to be complete by May, which is introducing new ranking signals...
A primary function of a business website is to attract new customers. As such, it’s crucial for companies to ensure that their website represents them in the best possible light and appeal to their target audience or make changes to fit the audience. However, business...
The Gestalt principles form a psychological framework for how the human mind perceives and organizes visual information. The theory behind them was founded over the 1910s and ’20s by German psychologists Max Wertheimer, Wolfgang Köhler and Kurt Koffka. Since then, it...
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