Creating an impactful design can be subjective. Personal preference may lead one person to favor a particular design technique, while another person may prefer a completely different approach. And while there will always be variances in personal preference, new trends...
If you’ve done any kind of design, you at least know a little bit about color psychology in terms of the associations we make between colors and emotions. Red = passionate, blue = calming, and so on. We know that yellow is a playful...
Typography design is everywhere. Do you ever notice the line spacing on the list of ingredients on the back of a crackers package? Or the shape of the numbers on a price tag or even the weights of the letters (a.k.a how thick or thin they are) on street name signs?...
We live in an online world where having an awesome website has become an essential component of a successful business. A badly-designed site is likely to have people clicking the “x” in the top left of the screen before they’ve even glanced at what you’re selling. But...
A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business — every single hour and second of the day your site can be growing your business. If...
For small businesses and individuals without coding know-how, building a website can be intimidating. We often give the responsibility of building our brand’s site to developers (for good reason) because they have the skills needed to create a dedicated site. However,...
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