Receiving a cease-and-desist letter or, worse, having a complaint filed against you in court, is never a welcome occurrence. Multiple resources must be diverted away from your business and toward resolving the dispute or rebranding. A modest investment in intellectual...
There’s a tech war going on right under our noses. Not the robot-skeletons kind, but the most-accepted format kind, in the vein of Playstation vs Xbox or Betamax vs VHS. This particular format war involves us all, and chances are you’ve seen its combatants without...
Trust is one of the most important aspects of e-commerce conversions. According to a Salesforce Report, 95% of customers are more likely to be loyal to brands they trust, and 92% are more likely to purchase additional products from trusted companies. If your website...
When creating or redesigning a website, many marketers and web designers take into consideration the look of the site, its overall responsiveness, and search engine optimization. However, often neglected is website accessibility and ADA compliance. Not only is this a...
February is par excellence the month of love. It is a fact that this holiday is a phenomenon that crosses borders (and hearts) and a great opportunity for brands to “make love” to their customers, and why not, find new loves.However, it is very important to note that,...
Take a look at your website’s homepage. How many elements are there? Twenty? Thirty? Do you have multiple inconsistent links to different parts of your site? Do you have a pop-up that obscures the page? Do you have—horror of horrors—a visitor counter? If the answer to...
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