Empathy mapping – What is it? Empathy mapping articulates what you know about the emotional and mental state of your users. By externalizing all of this knowledge, you are able to create a shared understanding of their needs and how they will approach your...
Most entrepreneurs realize by now just how valuable content creation and curation can be. With excellent content, you can improve your reputation, attract more people to your website, and ultimately score more conversions. What’s more, your content can work...
Web accessibility is something many internet users don’t think about, yet it affects almost all of us in some way. Accessibility is about you, your friends, colleagues, and family members. It’s about having empathy for the internet users. The aim of this...
One of the biggest challenges entrepreneurs face is getting their business in front of potential customers. Marketing attracts leads, leads become customers, and customers provide profit. It is a never-ending cycle. However, the question then becomes where does one...
It’s well-understood that beautiful website design is a must-have for businesses operating in the digital space – which is virtually every business today. With a single visit to your website, you want customers to be able to make purchases or book...
How do you design an idea? This might sound like nonsense, but visual communication (such as graphic design) requires meaning in order to convey a message. This means that to create an effective design you must have a reliable way of establishing a core, compelling...
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