When you say something “went viral,” you’re saying it spread rapidly from person to person—like a virus. Writing this in early 2021, we’re not going to go there, but keep the image of rapid-fire transmission in mind as you read more about what viral marketing campaign...
A mobile-friendly website design is one that prioritizes the mobile browsing experience rather than treating it like an afterthought to the desktop version. This approach has become extremely important in the last decade. According to research by Statista, just over...
When creating or redesigning a website, many marketers and web designers take into consideration the look of the site, its overall responsiveness, and search engine optimization. However, often neglected is website accessibility and ADA compliance. Not only is this a...
February is par excellence the month of love. It is a fact that this holiday is a phenomenon that crosses borders (and hearts) and a great opportunity for brands to “make love” to their customers, and why not, find new loves.However, it is very important to note that,...
Take a look at your website’s homepage. How many elements are there? Twenty? Thirty? Do you have multiple inconsistent links to different parts of your site? Do you have a pop-up that obscures the page? Do you have—horror of horrors—a visitor counter? If the answer to...
The main purpose of landing pages is to welcome new visitors, from a smiling face to open the door wide for them. But that’s not their only job: landing pages also explain who you are to first-timers, use the right SEO keywords to appear in search results, and keep...
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