Malcolm Gladwell’s bestselling book, Blink: The Power of Thinking Without Thinking, has a provocative thesis. Contrary to commonsense, which warns against “snap judgments,” Gladwell argues that, often, our automatic, largely unconscious way of making decisions...
Do you think of SEO and web design as separate elements of your website? You shouldn’t. In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same...
You’re a small-business owner and you probably need a digital presence. Typically that means you need a website, though increasingly, some businesses can function digitally with just a Facebook page. The biggest problem you’re going to face is that the...
These days, some of the best strategies in business are the back-to-basics approaches. SEO is one of the most talked-about topics online, and the plethora of information can be overwhelming and confusing. Understanding the basics of SEO can help businesses figure out...
It can be nearly impossible for a beginner to tell what will work and what won’t when it comes to SEO strategies. If you’ve decided that you need SEO but aren’t quite ready to hire a good SEO company, it might be better to stay the course than to...
If you’ve ever grown your own plants, you know that they tend to grow toward the sun. This makes sense; they rely on the sunlight for sustenance, so they’re going to do everything in their power to make sure that they get as much of it as possible. To use...
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