A key part of designing successful websites for clients is making sure that as many end-users as possible can access and enjoy that site. Inclusive web design is one way that you can accomplish this. So, what if you discovered that around 1 billion people couldn’t...
Landing pages are central to successful marketing campaigns; they allow you to target particular customers with particular solutions to particular problems. It’s easy to confuse what a landing page is because users “land” on many pages. When we talk about landing...
Branding is the nuanced art of actively shaping your brand identity; brand consistency is the repetitive communication of your brand identity to your audience. Consistency is incredibly important because it keeps your brand recognizable and reliable. Customer loyalty...
For many companies, success entails a strong digital presence. Oftentimes, this means an exponential Search Engine Optimization (SEO) ranking. To achieve top rankings on the different search engines, exponential businesses must optimize their website SEO by adopting...
The start of a new year is usually when people set goals and make changes. But with SEO trends changing quickly, it’s a good idea to reassess the focus of your goals throughout the year and consider new ways of doing things. In 2021, don’t fall behind on the...
You already know that choosing a domain is important. In fact, it’s one of the most important early decisions you’ll make for your business. Choosing the right domain can impact your visibility, your memorability, and even your reputation. It’s going to influence...
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