How much should your startup spend on a logo? I recently asked a friend that owns a branding agency this very question, just to gauge a reaction, and his response was, “how much does it cost to build a house?” Clearly there’s a bit of “wise...
Typography design is everywhere. Do you ever notice the line spacing on the list of ingredients on the back of a crackers package? Or the shape of the numbers on a price tag or even the weights of the letters (a.k.a how thick or thin they are) on street name signs?...
We live in an online world where having an awesome website has become an essential component of a successful business. A badly-designed site is likely to have people clicking the “x” in the top left of the screen before they’ve even glanced at what you’re selling. But...
Shelby Larson presents the most reliable and proven ways you can create an extra paycheck for the short term and establish a continual revenue stream for the long term with your own website. In this edited excerpt, Larson explains how you can successfully manage the...
A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business — every single hour and second of the day your site can be growing your business. If...
For small businesses and individuals without coding know-how, building a website can be intimidating. We often give the responsibility of building our brand’s site to developers (for good reason) because they have the skills needed to create a dedicated site. However,...
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