Big brands approach the branding process strategically, and small businesses tend to approach the branding process visually — usually with just a logo. This is because it’s harder to talk about the value of strategy and easier to sell a “thing” like...
McDonald’s. Arby’s. Wendy’s. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of the video. Hmmmm… These companies have...
A logo is more than just a fancy icon to put on merchandise. It is an expression of the company’s brand promise and must be recognizable enough to set it apart from other businesses. In many cases, the logo is the very first thing new and potential clients...
Twenty-some years ago, we found ourselves in awe of how computers and the internet changed so many aspects of life. Just when we thought technology had reached its peak, we were also blithely aware that more was going to unfold. Today we can only look back at the...
Everyone knows the importance of good branding when it comes to your business—but what about building a personal brand that’s associated with you as an individual? Never underestimate the power of personal branding—when done right it can be your most valuable asset....
What’s the best way to create good logo design? Don’t create bad logo design. That may seem like an oversimplification, but there’s a lot of truth there, too. The best designers are aware of the most common mistakes that can happen when designing a logo—mostly because...
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