If you’ve done any kind of design, you at least know a little bit about color psychology in terms of the associations we make between colors and emotions. Red = passionate, blue = calming, and so on. We know that yellow is a playful...
How much should your startup spend on a logo? I recently asked a friend that owns a branding agency this very question, just to gauge a reaction, and his response was, “how much does it cost to build a house?” Clearly there’s a bit of “wise...
We live in an online world where having an awesome website has become an essential component of a successful business. A badly-designed site is likely to have people clicking the “x” in the top left of the screen before they’ve even glanced at what you’re selling. But...
Still unsure about whether to invest more of your marketing efforts in SEO during the Covid-19 pandemic? Want to know why some brands have been increasing, instead of cutting, their SEO budgets amid all this uncertainty? Let’s take a look at how...
A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business — every single hour and second of the day your site can be growing your business. If...
A great website layout is a conundrum: it’s often best when it isn’t noticed at all. Which is to say, if the designer has done her job right, the user will be able to find the product specs, the shopping cart, the promotional offers, and—most importantly—the purchase...
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