A logo is more than just a fancy icon to put on merchandise. It is an expression of the company’s brand promise and must be recognizable enough to set it apart from other businesses. In many cases, the logo is the very first thing new and potential clients...
You’re an airplane flying around the internet at breakneck speeds. Suddenly an ad catches your eye—it’s a free webinar for that new skill you’ve totally been meaning to learn for the past six months! You click it and immediately, you’ve landed. You’re scrolling down a...
A web developer can be one of your most critical hires. After all, that’s the person who will create the online face of your company and enable you to interact virtually with your customers. So, it’s especially important that you hire the right talent the...
It’s an understatement to say that 2020 has been a challenging year for business. As many small businesses struggle and the global economy takes a hit because of Covid-19 mitigation efforts, digital marketers find themselves in a unique position. Unlike many...
Most freelancers took advantage of remote collaboration before COVID, but now (at least for the time being), establishing remote relationships with clients is a virtual certainty. While the client dynamic may have changed for some, the goal of collaborative...
Often when someone talks of a website, the frontend where the user/visitor interacts is what comes to mind. However, backend web development is where most of the magic happens. This backend has been said to be the engine of a website, as it is where developers get to...
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