Who’s your audience? It sounds like an easy question, but it’s not. Knowing your audience helps keep eyeballs on your site, website traffic up, and visitors eagerly returning to your site to consume your content, and buy your products. But a lack of understanding...
How many times have you seen this sign and left a website? According to Google research, a 1-second delay in mobile load times can decrease conversion rates by 20%. “Google Speed Update” on July 2018 declared page speed as a ranking factor for searches on...
Do you ever envy those folks with hundreds of thousands of Twitter followers, massive numbers of Facebook “Likes,” or floods of blog traffic you can only dream about? Well, don’t envy them until you’re absolutely sure they actually have a successful business, not just...
How Does Google Rank Your Website? What is SEO? A simple definition of SEO – search engine optimization in 2015 is that it is a technical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to...
Google May Someday Rank Web Pages On Facts, Not Links Will Google someday rank web pages based on how accurate they are? A new paper suggests they might. Close your eyes and imagine a world where web pages are ranked not only on popularity — i.e., the links that point...
Do you hate the thought of getting better at SEO? I totally understand where you’re coming from. For so many years, SEO seemed either a) impossibly technical, or b) really gross and spammy. Or both. Early SEO was a pretty brute force kind of deal. Jam a bunch of...
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