Whether you’re a professional marketer or a business owner looking to do your own online marketing, you need certain traits in order to be successful. While some of these traits are inborn — meaning you either have them or you don’t — most can be learned...
Typography design is everywhere. Do you ever notice the line spacing on the list of ingredients on the back of a crackers package? Or the shape of the numbers on a price tag or even the weights of the letters (a.k.a how thick or thin they are) on street name signs?...
You’re an airplane flying around the internet at breakneck speeds. Suddenly an ad catches your eye—it’s a free webinar for that new skill you’ve totally been meaning to learn for the past six months! You click it and immediately, you’ve landed. You’re scrolling down a...
Brand marketing. Two words you’ve probably heard thrown around a lot by entrepreneurs and marketers alike. But there’s a lot more to brand marketing than you might think. What is brand marketing? Brand marketing is a way to promote your product or service by promoting...
With 97 percent of digital consumers on some form of social media, you can’t afford not to invest in social ads. And with the latest forecasts predicting a 20 percent rise in social ad spending (up to $4.3 billion) in 2020, you also can’t afford to make mistakes on...
To grow your business, you need a strong online presence. Whether your business serves individual consumers or entire enterprises, it’s vital that potential customers can find information about your company online and learn more about your products. One of the best...
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