Empathy mapping – What is it? Empathy mapping articulates what you know about the emotional and mental state of your users. By externalizing all of this knowledge, you are able to create a shared understanding of their needs and how they will approach your...
Most entrepreneurs realize by now just how valuable content creation and curation can be. With excellent content, you can improve your reputation, attract more people to your website, and ultimately score more conversions. What’s more, your content can work...
Having a social media presence for your business is important, but having a website is also a critical way to connect with potential customers. That’s why it’s ley to understand the different types of business websites you can choose from. Business website...
Web accessibility is something many internet users don’t think about, yet it affects almost all of us in some way. Accessibility is about you, your friends, colleagues, and family members. It’s about having empathy for the internet users. The aim of this...
One of the biggest challenges entrepreneurs face is getting their business in front of potential customers. Marketing attracts leads, leads become customers, and customers provide profit. It is a never-ending cycle. However, the question then becomes where does one...
Bad branding can be the worst version of iconic. The most recent example of this phenomenon is the disastrous M&M green and white logo. It’s been said that a company’s brand is its DNA, but with so many generic companies out there now, what makes one...
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