You’re a small-business owner and you probably need a digital presence. Typically that means you need a website, though increasingly, some businesses can function digitally with just a Facebook page. The biggest problem you’re going to face is that the...
McDonald’s. Arby’s. Wendy’s. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of the video. Hmmmm… These companies have...
If you open the app store on your smartphone, it is easy to get overwhelmed with all of your choices. If you’re looking for a specific type of app — calorie counter, productivity manager, or project manager — you’ll have several different choices. Most will have...
A logo is more than just a fancy icon to put on merchandise. It is an expression of the company’s brand promise and must be recognizable enough to set it apart from other businesses. In many cases, the logo is the very first thing new and potential clients...
These days, some of the best strategies in business are the back-to-basics approaches. SEO is one of the most talked-about topics online, and the plethora of information can be overwhelming and confusing. Understanding the basics of SEO can help businesses figure out...
Twenty-some years ago, we found ourselves in awe of how computers and the internet changed so many aspects of life. Just when we thought technology had reached its peak, we were also blithely aware that more was going to unfold. Today we can only look back at the...
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