If you build a website, they’ll come, right? Sorry, but the famous movie line, “If you build it, he will come,” doesn’t apply to websites. It may have worked in Field of Dreams, but it doesn’t work for businesses that want customers to find them online. Why? Because...
Empathy mapping – What is it? Empathy mapping articulates what you know about the emotional and mental state of your users. By externalizing all of this knowledge, you are able to create a shared understanding of their needs and how they will approach your...
A website’s homepage is the first impression, and a great homepage design should make it one to remember. More and more often these days, a visitor’s first interaction with a brand is through their website, and according to survey data, 75% of users judge...
More than 85,000 businesses went online during the Covid-19 pandemic, catching up with and accelerating the eCommerce trend. Many of those businesses, however, soon discovered expensive feels and technical challenges. That’s because web hosting isn’t...
User Experience can take a website to the next level. A good website can be a physical product that is sold or an online service that must hold its value over time. In either case, a good website is not just the result of an excellent design and development process —...
What is personalization in eCommerce? If you browse anything on the web, you know it far better than you think you do. Personalized marketing is done by collecting and analyzing user data in order to show them relevant content and offers. It can appear in the form of...
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